The oft-cited point that cooking at home is thriftier is accurate, but it illustrates exactly how unlikely a mass revival of home cooking would be. Building your own computer from scratch is cheaper than ordering one from a store. But doing so is time-consuming and skill-intensive. Some people do it because they enjoy the work—just like I enjoy cooking—but for most people in a prosperous society, it makes sense to pay someone else to do it. Research from Dora Gicheva, Justine Hastings, and Sofia Villas-Boas shows that when gasoline prices rise, households respond by eating out less and buying more groceries, indicating that people aren’t confused about the costs. They just prefer to do less cooking when they can afford to do so. And as Americans get richer, they will cook even less.
— Cantina Bell: The upscale Taco Bell menu shows the influence of Chipotle on the industry and the future of American food - Slate Magazine (via rickwebb)
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