May 12 2008
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HBO Finally Coming to iTunes?
From Portfolio.com:The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.Halle-frickin’-lujah! It’s about time! I just hope the prices aren’t set unreasonably high. (Not that HBO would ever do anything like that.)…
One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content; another is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive.
