A workplace poster explaining what the company calls its “healthy discount incentive programme” sets out four possible employee discount levels – bronze, silver, gold and platinum.

The maximum 30 per cent platinum discount requires employees not to smoke, to have a BMI of less than 24, cholesterol levels below 150 mg/dL and blood pressure of 110/70. Employees who would be considered obese – with a BMI of over 30 – would not qualify.

Whole Foods eyes discounts for healthy staff - FT.com

(via Freakonomics Blog)

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